The quality of air that we breathe is becoming more important. Whether in shopping centers, offices, hotels, airports, hospitals, we prefer to be in a space that smells pleasant, therefore making us feel positive.
While many brands use multi-sensory strategies, more and more are emphasizing our sense of smell and using signature scents to communicate distinct brand identity and brand loyalty. Our sense of smell communicates with us on a deep, instinctual level by directly accessing the brain’s pleasure center called the limbic system. It is where our emotions, memories, and creativity reside. Thus, smell directly influences human behavior. Consumers will know your brand without even having to see your logo.
ATIN’s Scent Marketing Program provides comprehensive support services to get you started with scent marketing. The goal is to provide an authentic experience for those searching to bring their brand to the next level. With an emphasis on helping you create memories that are unique only to you.